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- 2024 -
Damn. Another couple years of Shinya in the books since we last wrote anything here. We're basically nationwide in Zumiez U.S. and in the Canada stores too. Went to 100K for a second time. Collabed with Donut Media???? Peterson Museum meet with them??? Crazy right. Just got back from level up expo - what a waste of time. We really hate Las Vegas. It's the city where we've gotten our biggest breaks for the brand, but my god is it a hell hole of a town. The "Good Manners" collection is now in stores and off to a great start from what we can tell. Prepping for AX again - planning for the worst as usual since we got a booth almost as bad as our lvl expo one hidden behind a huge pillar. For the first time ever we're hiring some new artists to design what could be the next chapters of Shinya. We got 2 new Shinya cars already this year that we can't wait to unveil. No idea what the rest of this year is going to look like, but we got a good feeling. Start of April / end of May right now... maybe we can update this again sooner and have some even crazier news....
- 2023 -
Josh drove the fucking kei truck down here. Absolute legend.
100K for the first time ever.
Anime expo double booth with the truck.
Tons of new merchandise.
Our best year of sales since we started.
Insane year.
- 2022 -
So 2021 went by. It was an amazing year for us. We launched in Hot Topic, Zumiez and Spencer's. We even signed with Urban, Pac and Tilly's apparently? No idea when, but the idea is surreal to us that we'd be in every store in the mall. Is it selling out if you don't sell out? Not sure how to sum it up better than that. At some point we kinda lost our way and diluted the original image. Is it nostalgic anymore? We felt cut off from the community that built us. Car meets and late night boba runs and sleepless nights. It's going back to that. We're looking inward and cutting anything that doesn't match. 2022 we're going to love and be proud of everything we make and be careful with our partnerships. We're going to draw more cars, build more cars and make more for cars. I'm pushing for more techwear and darkwear always. We're only printing on our own t-shirt blanks starting with the "Forever" line. This is it. Make or break. This year will be the year we get on track and never get off of it again. I mean we went to Agenda and met Draco did that even really happen? We got to travel out of state with the brand once and after that it's in all 50 of them.
- 2020 -
Haven't added to this page in a while. With Shinya in full swing and our third year as a brand starting we wanted to reflect on the long road that's brought us here. It feels like this quarantine has been going on forever at this point, but we haven't given up hope. Plans for the Terminal 2 continue to be fleshed out as well as trade shows for next year. So many doors are opening right now and we aren't going to let any of them shut. We're going to end 2020 and start 2021 with the hardest stuff we've ever done.
We're doing a call back to designs that we sold at the Terminal because even though it was only last summer we're already nostalgic for it. To see our friends and meet new brands while networking and seeing how much everyone has expanded their reach. Rather than find our way in to this circle we've made our own. No jealousy, just competition.
Thank you so much Ethan (x2) and Cry, Yams, Ceci, Stella and all our affiliates and partners we've had to privilege to grow alongside.
So we had this whole idea to start Shinya one day after not knowing what to do with our degrees in 2017. Kinda lost our way, but we found it. I used to do this dude's physics papers and I turned in a bunch of his art projects with my name on it.
Only had a chance to work on this between our jobs late at night, so that's where the name comes from. It means "late at night." Always got nostalgic about those late Summer nights in high school driving around LA suburbs and going to car meets or skating. It's really just a big combination of a bunch of stuff we like.
This has grown from a small art project to share with our friends to something bigger than we could believe. We're just thankful for everyone who's found us and keeps checking in and supporting. Not like we'd stop doing it though.
Just wanted to let you guys peek behind the curtain a bit.